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The Comprehensive Step-By-Step Marketing Programme To Grow Your Optical Practice And Profits - Exclusively For Independent Optometrist and Optician Business Owners
Introducing the
Marketing & Business Growth Blueprint
The Marketing & Business Growth Blueprint is a proven and tested 6-month implementation programme that teaches you how to attract ideal clients and increase eyewear sales (like clockwork) for your business using Conor’s proven strategies.
It doesn’t matter if you don’t have any marketing skills or any previous marketing success. Or even, if you are currently overworked and struggling for time. Everything you need to know is provided step-by-step in this training programme.
Battle Tested And Proven Results
The methods and strategies taught in the Marketing & Business Growth Blueprint program have been battle tested and proven. Conor has spent hundreds of thousands of pounds on marketing his own practice over the last 20 years, and over the last 10 years he has also helped over 500 independent practice owners to successfully market and grow their practices too.
What’s covered in the programme isn’t theory. It’s tried, tested and has been proven to work in practices of all shapes and sizes, in all types of locations across the UK, USA, Canada and 15 countries around the world.
EVERYTHING YOU'LL GET INSTANT ACCESS TO:
#1. The Marketing & Business Growth Blueprint
For Optical Entrepreneurs
(Value £5,982)
EVERYTHING You Need To Plan, Craft, Execute and Optimise The Marketing And Profitable Growth Of Your Independent Practice.
The single most comprehensive programme available for independent optometrist and optician business owners today which shows you step by step how to grow your practice through unique marketing strategies from an optometrist who has been there and done it and is still doing it today in his own successful practice.
As you might know(!), Conor has built one of the most successful, highly profitable and influential practices in the world. He has spent hundreds of thousands of his own money on marketing and he knows what works and what doesn’t. He has been teaching on the subject of marketing and practice growth for over 10 years and has helped hundreds of independent practices to thrive.
Through live and recorded video trainings, downloads, exercises, instructional PDFS, templates, screen-shares and more, once you’ve completed this course you’ll effectively have your own practice-growth and new-client generating machine.
Marketing & Business Growth Blueprint Course Content
We’ll help you become a confident marketing expert and grow your business, here’s how:
Click to Expand
Module One: The Foundations
In the first module we make sure your foundations are solid and that everything you need is ready. This will set you up for long-term success and make you and your team more productive than ever. We’ll show you how to get control of your time and bring your team along with you on this journey. This foundation is what makes your implementation happen.
🧱 Foundation 1: Put Time Aside For Marketing – learn how to make this a powerful new productivity habit that sticks.
🧱 Foundation 2: Team Meetings – Crack the code on running team meetings that turn your team into a high-performing team with a brilliant team culture.
🧱 Foundation 3: The North Star – Learn how to systematically attract your ideal clients who spend above-average money in your practice. And repel the patients you don’t want.
Module Two: Marketing Pillars 1 to 6
These first six marketing pillars are the low-hanging fruit that will instantly start producing results in your practice. They will create momentum for you and your team and put more money into your bank account. The best thing is these first six pillars cost very little or nothing to implement. The return on investment is incredible. On top of that, you do NOT need to implement ALL of these to see results. You will do one pillar at a time, which means you will not get overwhelmed. It’s the best way to get results.
🏛️ Pillar 1: ‘Service That Blows Their Mind’ & Client Journey Design – Create Raving Fans Who Love Your Business
🏛️ Pillar 2: Eyewear Discovery Conversations & Multiple Pairs – Optimise Conversion Rates
🏛️ Pillar 3: Price Guide & Price Presentation Strategies & Scripts
🏛️ Pillar 4: Stock Strategies – How To Properly Retail Eyewear And Make It Desirable
🏛️ Pillar 5: Daily Stats & Daily Huddles & Bonus – Focus your team on the target!
🏛️ Pillar 6: Google Reviews & Massive Social Proof
Module Three: Marketing Pillars 7 to 12
By module three you’ll be well on your way to being a confident marketer of your business. You’ll understand what works and why. You’ll never waste money on any hit or miss expensive marketing again. In this module learn how to powerfully differentiate your practice from the competition and magnetically attract your best clients.
🏛️ Pillar 7: Google Business Profile & Your Website – Get seen and magnetically attract your ideal clients
🏛️ Pillar 8: Photos & Video – Make Your Marketing Look The Part
🏛️ Pillar 9: Email Marketing – One of the most powerful and underutilised marketing pillars
🏛️ Pillar 10: Recall Strategies & Newsletters – This maximises referrals too.
🏛️ Pillar 11: Events Marketing – Run Amazing Events In Your Practice
🏛️ Pillar 12: Occasional BIG Offers – Create Cashflow And BIG Months On Demand
Module Four: Marketing Pillars 13 to 18
Module 4 will cover all the other pillars that are sources of NEW CLIENTS for your practice. This will be a hugely profitable module for you whether you are a brand-new practice or whether you have been in business for 20+ years. This will help you get crystal clear on your marketing strategy and how best to invest your marketing budget.
🏛️ Pillar 13: Signage & Appearance of Business – one of the big three sources of new clients, this is critical to get right. Spend your money smartly.
🏛️ Pillar 14: Leaflets – how to get across your USP to your target market and win new clients from your competitors.
🏛️ Pillar 15: Local magazines & forums – how to build trust and get leads for your practice.
🏛️ Pillar 16: External events – how to successfully get business from community events.
🏛️ Pillar 17: Strategic relationships – how to get referrals from other businesses near you.
🏛️ Pillar 18: Google Ads And Facebook Ads – how to test paid ads and not waste money.
Module Five: Review, Refine and Optimise
This course is all about getting you implementing what works. By module five you will have already implemented the foundations and three to five marketing pillars. Best of all you will be getting results in your practice! So now it’s time to review the pillars, refine and optimise what you’re already doing, and start to add more pillars as soon as you’re ready. Imagine how you’ll feel at this point having already been implementing and achieving better results, and making significant progress every single month.
Module Six: Real-Life Examples
Module 6 will be a real treat for you. And it will be hugely valuable. You will get to hear from Optical Success Academy members (independent practice owners like you) who have steadily been implementing the business growth blueprint in their practice. You will see behind the scenes of businesses in a wide variety of locations and practice-types who have achieved great success with these strategies. You’ll hear how they did it, any hurdles they hit, and how they overcame them. This will give you the courage to make even more changes and improvements in your business with the help of the Optical Success Academy community. The future is bright!
And that's just an overview!
The best bit?
What we’re sharing isn’t theoretical – these are:
Battle Tested & Proven Strategies
What you’ll discover on this programme are practical, tangible strategies that Conor and his Optical Success Academy members have collectively used to generate tens of millions in extra revenue. This isn’t theory. We’ve walked the walk and now we’re talking the talk and sharing our strategies with you.
It’s no secret that times are changing. No where more so than for independent practices with aspirations of growth. We, as business owners, need to evolve, to adapt and in today’s changing world – the single best way to not just secure your businesses future and survival, but it’s growth – is through the right marketing strategies that work for independent businesses.
That’s what the Marketing & Business Growth Blueprint For Optical Entrepreneurs is all about. Helping hundreds of small independent optometrist and optician businesses to join the revolution and achieve their goals.
#2. Fast Track Group Coaching Call
with Conor Heaney
(Value £997)
Get Conor’s Expert Advice On YOUR EXACT SITUATION And Ask Him Anything You Want
(With Almost No Questions Off Limits!)
This is YOUR chance to get the personal support you need from Conor to answer any of your questions about what you need to change in your practice to succeed in a bigger way.
You’ll also be able to complete a practice analysis survey and make a short walk-around video of your practice so Conor will be able to see your business and be an expert set of fresh eyes on YOUR practice.
Looking for help with your marketing strategy? Conor will map one out for you right then and there!
This one call will be worth more than 10X your entire investment in the Marketing & Business Growth Blueprint
As you might know(!), Conor has built one of the most successful, highly profitable and influential practices in the world. He has spent hundreds of thousands of his own money on marketing and he knows what works and what doesn’t. He has been teaching on the subject of marketing and practice growth for over 10 years and has helped hundreds of independent practices to thrive.
Through live and recorded video trainings, downloads, exercises, instructional PDFS, templates, screen-shares and more, once you’ve completed this course you’ll effectively have your own practice-growth and new-client generating machine.
+ PLUS...
You'll Also Get IMMEDIATE Access To THREE EXCLUSIVE Bonuses For FREE
🎓 BONUS #1
‘The Lost Module’: A Secret Marketing Masterclass (Value £297)
When Conor first started Optical Success Academy over 10 years ago he delivered a one-hour marketing masterclass as the very first presentation he ever did. It contained marketing gold for independent practices. This masterclass had been lost in the archive BUT we’re now unearthing this lost module just for you.
It features rarely spoken about marketing tactics, including:
- 3 things every independent optician should be doing in their marketing
- The ‘hidden-in-plain-sight’ massive marketing strategy most independent practices miss completely
- 1 easy change to make to your website that costs nothing yet can double the amount of new customers you get from your website
- The #1 Marketing Sin and how to avoid it
- And More…
You’ll unearth these strategies like a lost tomb and be able to add them to your newly found Business Growth Blueprint arsenal for even greater chance of success in your campaigns.
🎬 BONUS #2
The Steven Speilberg Masterclass (Value £297)
In this separate Masterclass training you’ll find out how Steven Spielberg would run your practice among many other things!
Conor will be taking you behind the scenes at Jones And Co. Styling Opticians giving you the tour of his practice and sharing the design principles and sales choreography that we use, as well as how we set up the whole practice (inside and out) to maximise the client experience and conversions.
You’ll discover how to attract more ideal clients and plug the holes in YOUR ‘customer’ journey. This masterclass effectively gives you a blueprint for setting up a flawless customer experience and practice environment that will sky-rocket your conversions. It’s incredible.
🗺️ BONUS #3
The Big Fix For The Vision Plan Problem – How To Finally Create A Bespoke Vision Plan Strategy That Is Right For YOUR Practice (Value £597)
If vision plans are making your working life miserable and you want to finally solve this problem, this two-part separate masterclass will TRANSFORM HOW YOU THINK about this major challenge.
Conor will show you how to implement a bespoke vision plan strategy that works for YOUR practice, increases your profits, without causing any drama for your staff or patients.
You’ll learn EXACTLY WHAT TO SAY to your patients and clients too so you don’t lose any patients that you don’t want to.
The Marketing & Business Growth Blueprint Will Give You The Critical Skills, Knowledge, Templates And Support You Need To Build Your Practice And Profits.
If you're ready to start generating a steady flow of new clients and increased eyewear sales...
...I'd Love To Invite You To Get The Marketing & Business Growth Blueprint TODAY.
Let’s Recap EVERYTHING You’ll Get When You Join
The Marketing & Business Growth Blueprint
Bonus
Total Value: £8170
Unlock Instant Access To The Marketing & Business Growth Blueprint Below:
Unlock Access For Just £248 or $297 per month
+ PLUS...
You're Covered by TWO Risk Free Guarantees
We’re so confident that The Marketing & Business Growth Blueprint will deliver stellar returns for you and your business that it comes with not one, but TWO risk free guarantees:
Guarantee #1: Your 100% Absolute Satisfaction Guarantee
Our training program is proven with hundreds of practices. However, if you’re still unsure about joining, we offer a full 120 day money-back guarantee.
Try the Marketing & Business Growth Blueprint risk-free and if you’ve completed at least two modules and are not 100% satisfied, just ask for a refund anytime within 120 days and we’ll refund you in full. Simple.
Guarantee #2: The 'We Won't Let You Fail' Guarantee
We’re so confident in the Marketing & Business Growth Blueprint that if you go through the programme, take part in the Q&A calls and still (somehow!) don’t see success we’ll work with you 1:1 to help you…
That means it is IMPOSSIBLE for you to not succeed with this programme. Because, if after going through the course and attending the Q&A calls you’re still (somehow!) struggling, our team will work with you to get you results.
There isn’t another programme in our industry that offers guarantees as strong as these two.
You’re well and truly covered.
Join Optical Success Academy To Unlock Access:
Here's What Other Independent
Optometrist and Optician Owners Are Saying:
"The practice has gone up to another level that I never thought was imaginable and turnover has gone to other levels I didn’t think was imaginable."
Rachel Murray - Rachel Murray Eyecare, Sligo, Ireland
I knew when I opened my practice, I wanted to do things differently and I opened up thinking I was doing things differently.
Then I joined Optical Success Academy and I was introduced to this whole world of different. The practice has gone up to another level that I never thought was imaginable and turnover has gone to other levels I didn’t think was imaginable.
You should join Optical Success Academy if you want to take steps to make your practice different and niche. The proof is that I’m still here nine years later.”
"Our collections are up by over 17%, at an all-time high of over $1.7M, exceeding our last record by $250k"
Dr. Michael Ottati - Diablo Valley Optometric Group, California
“Working with OSA and Conor has been great and allowed us to flourish in difficult times. Our collections are up by over 17%, at an all-time high of over $1.7M, exceeding our last record by $250k.
Following Conor’s strategies for inventory and optical our average eyewear sale has increased by $200 per dispense in my Walnut Creek office, and by over $100 in my Antioch office.
Our patient volumes have decreased intentionally. With OSA’s help we’ve been actively focusing on our ideal A and B level patients. This has made for much nicer more comfortable days for myself and my staff, and revenues have increased. Every month has surpassed the same month in the past years.”
"Our profit quadrupled. I now work just three days a week and have the work-life balance I always wanted.”
Helen Corson - Jacksons Styling Opticians Nantwich
“My practice was barely profitable. I was exhausted, juggling everything, and even met with a broker to sell. The practice wasn’t worth much, so I had no choice but to turn it around. Then I found OSA.”
Our profit quadrupled. I now work just three days a week and have the work-life balance I always wanted.”
"OSA didn’t just change my practice—it changed my entire outlook.”
Deepak Oberai - Station Road Opticains, Wilmslow
“We’ve had significant growth over the last couple of years.
The first year we grew around 35%, and we’re on track to achieve 20% growth this year, if not more.
The specific OSA strategies that we’ve used have been very successful. Average eyewear sale before OSA was around £300, and we’ve increased that to over £600.”
"Conor and his amazing team are absolutely PHENOMENAL!"
Dr. Erika Morrow - Savannah, Georgia
I have never left a meeting this excited and motivated to be better and more unique than we already are. We are so excited to be a part of Optical Success Academy!”
"I was up 30% the first year in Optical Success Academy. And I am currently up 30% in revenue this year too. And that’s having dropped 8 insurances.”
Dr. Susan Elizondo - Westlake Hills Vision Center, Texas,
“Our revenue per patient has doubled since we’ve joined OSA. Our capture rate has really improved since joining and revenue per patient has gone from $650 before OSA to now $1,273.
The thing I like most about working with Conor is that he is actually in a practice of his own and he runs it. He is very candid. He shares concrete numbers, concrete marketing examples, things that we can use in the practice. That’s the type of stuff I really like because it’s coming from somebody who is actually running his own practice and doing it himself.
I’m less stressed than I ever have been. I now like being a business owner and I’m excited about the future for my practice. I would join again in a heartbeat!”
You Can Unlock The Marketing & Business Growth Blueprint (and all the bonuses too!) for FREE when you join Optical Success Academy for just £248 or $297 today!
What Is Optical Success Academy?
We’re the only international coaching organisation for independent optometrist and optical practices where you get to look over the shoulder of one of the world’s top producing practices, with members in the UK, US, Canada, and 15 countries around the world.
🚀 Sky rocket your average eyewear sale by an extra £100 to £400+
🏝️ Boost your practice revenue by 100K or more in 12 months without working harder, and actually taking more time off
👓 Attract a steady flow of ideal clients to your practice who buy glasses
💪 Get your staff performing at the highest levels consistently
🤖 Systemise your business and replace endless firefighting with freedom for the owner
😎 Join a bustling community of likeminded, ambitious optical entrepreneurs.
💰 Practice owners whose profits are growing.
🧲 Practice owners who have cracked the marketing of their business.
💵 Practice owners who have surplus cash left over at the end of every month…
😴 AND optical entrepreneurs who are NOT killing themselves working every waking hour to keep their business afloat.
As a member you unlock access to the best set of resources IN THE WORLD to help you get more customers, increase your profitability, and become a PROFESSIONAL businessperson.
You get the help and support you need to not only discover WHAT it is you need to do to grow your business, but actually get help to get it done it too.
And you’ll acquire skills and knowledge that will equip you forever and serve you for many years to come. But let’s not dress this up or pretend. You WILL need to do work.
✅ Cancel Any Time.
✅ No Commitment.
✅ No Contract.
✅ No Small Print
If You're A Optometrist or Optician Business Owner, And You Want:
- A Profitable Business,
- That Throws Off Surplus Cash At The End Of Each Month,
- Has A Rhythmic Flow Of New Clients, And
- Gives You Enough Time To Do The Other Important Things In Your Life Too…
…then Optical Success Academy is where you belong!
Because we can help you get all of that – just like we’ve helped hundreds of other practice owners like you in the last 10 years.
Click Below To Get Started Today!
I'll Leave You With This...
I started my business over 20 years ago because I realised a life of churning out eye tests was not for me. I wanted to keep growing and learning and create something really worthwhile. And I wanted to be my own boss and chart my own course in life.
That was my goal then. And this is my goal now:
I’m on a mission to help as many other independent optometrists and opticians as possible to achieve their dreams. To get what they really want out of their business so that they can live the lives that they and their family deserve.
That’s why I’m urging you now to join me on that mission and on the Marketing & Business Growth Blueprint.
Let me help you and your practice grow – I promise you it’ll be the best investment you’ve ever made…
See you on the inside!
Let’s Recap EVERYTHING You’ll Get When You Join
The Marketing & Business Growth Blueprint
Bonus
Total Value: £8170
Unlock Instant Access To The Marketing & Business Growth Blueprint Below:
Unlock Access For Just £248 or $297 per month
Optical Success Academy, 82 King Street, Manchester, M2 4WQ, United Kingdom
Telephone: UK: (0161) 414 0052 | US: (346) 299 1936
Email: info@opticalsuccessacademy.com
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